
Data INNOVATION INDEX
The Data Innovation Index measures your data readiness across two dimensions – data capability and capacity to transform
Quick & Easy
It takes less than 10 minutes to complete
Be honest
So we can really help you with your problems
Finish & Wait
Once you are done with the questionnaire we will send you your Results & Next Steps

“I want to see what steps I can take with my data to become a data-driven, successful company”

“I want a clear view on how my data innovation capabilities compare to my peers”

“I want to know if I’m wasting my change budget on data innovation projects”
What’s your data archetype?
The PIONEER
The STUDENT
The HERMIT
The PERFORMER
The GAMBLER
The ENGINEER
The CRUSADER
The SEEKER
About the Data Innovation Index
The Index compares your desire to use data innovation in your business and your data capabilities to give you a better view of where you actually are and if you are potentially wasting money on expensive data transformation projects without having got your data basics right.
Scoring
We use 64 data points based on four data themes to plot your data index. The score allows you to compare yourself against your peers.

Survey
We use a 16-question multiple choice survey based around four data themes: Fundamentals, Information, Insights and Transformation. Each data theme captures details about how your business understands its data, how data is managed and how it is used to transform your business.


Analysis
We analyse the answers from the survey and plot the results against a reference curve to show where your results place you. We then apply a “data drag” showing where your use of data could be hampered by weak data capabilities around quality and governance.
Archetypes
We have identified eight archetypes (or character types) relating to behaviours around data management. These are used in a playful way to describe characteristics about how you treat your data. These are detailed over-the-page.
Moving forward
We create the summary report seen to the left as a “thank you” for completing the survey. If you are interested to know more about the findings, we can prepare a more detailed report and show how we can help improve your data innovation readiness.